Cross Border Realty LLC becomes SRQ Boomer Homes LLC

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Brent Leathwood, MBA, Licensed Real Estate Broker at Cross Border Realty LLC announces the launch of the company’s new brand and website: SRQBoomerHomes.com

When asked to comment on what drove this change, Leathwood replied, “Over the past few years we found we were dealing with 2 distinct client streams: International Investors and Snowbirds, primarily from Canada and the EU, and Domestic Investors and Snowbirds, primarily from the Mid West and North Eastern US. These 2 customer groups have very different profiles. International Investors tend to buy cash flow and cap rates. Domestic Buyers tend to focus on lifestyle and location. As a result of these different drivers and consumer touch points, it made sense for us to split our marketing and branding, into two separate customer streams, providing more customized and client focussed content to these 2 distinct groups.”

The SRQ Boomer Homes brand, focusses on Baby Boomer communities in the SRQ market area: Sarasota – Lakewood Ranch – Bradenton – Venice – West Villages. The SRQ area contains 2 of the top 10 fastest selling master planned communities in all of USA. Lakewood Ranch is #2, West Villages in Venice #4.

Leathwood concluded his remarks by stating, “In the past it was not uncommon to have clients call in, who were interested in moving to Florida, but were unsure of what area in the State would offer them the best lifestyle choice. Lately that has changed dramatically. Now when folks call in, they know with certainty, they want to be in our area, and it is only a matter of finding the right community, that suits their needs and budget. The SRQ market area is one of the hottest market areas in Florida for Boomers, and we do not see this trend letting up for another 10 years. We are no longer the best kept secret on the Gulf Coast. Everybody knows somebody in Sarasota, Lakewood Ranch and Venice, and this is great for business.”

BRENT LEATHWOOD, MBA

LICENSED REAL ESTATE BROKER | BK 3300751

CROSS BORDER REALTY LLC | CQ1046895
2100 CONSTITUTION BLVD. #207
SARASOTA, FL, 34231
(941) 882-2995
Contact
3 Big Mistakes Buyers make:

  1. 1. NOT KNOWING THE NEIGHBORHOOD...ContinuedReal estate always has been and always will be a local business. Know your neighborhood is a cardinal rule in this business. A real estate professional knows what is going on in their local market area. Hire a knowledge, local professional. When we see folks wandering around with a notebook and a list of questions, we know they are the most likely to make a costly mistake. A PROFESSIONAL Realtor, (please note the word professional), can spend 15 minutes listening to your needs and wants, and probably rule out 90% of the local market options, and focus your attention, on the 3 or 4 or 5 communities that will meet your needs, and make sense from both a financial and lifestyle point of view. I am amazed at how many people from out of State, go it alone, end up buying in the wrong community, and come to regret it. I meet people like this everyday, and everyone single one of them will say to me: “I wish we had met you first.”
  2. 2. GETTING STUCK IN AN HOA NIGHTMARE...ContinuedHome owners association nightmares are the stuff of legend in our State. Do not buy the wrong property in the wrong community. A knowledgeable real estate professional can explain to you upfront, the ins and outs of the HOA regulations of the community you are considering, and help you avoid 99% of these potential pitfalls. This is another very costly mistake.
  3. 3. THINKING YOU DO NOT NEED A REALTOR WHEN BUYING A NEW HOME...ContinuedEverybody knows you need a Realtor to represent you, when buying a resale home. Many do not know, you also need a Realtor to represent you, when buying a new home. The new home sales person in the model home works for the Builder, not the Buyer. They are paid to look out for their employer’s interests, not yours. You will not save $1 by going it alone. You will lose money. A lot of money. One of our largest local builders reported 872 annual sales, of which, 762 were handled by Realtors representing the Buyer. That is 87% of the total. The Builder has already factored paying a finder’s fee into the price. The Builder will not rebate $1 of this money back to you. Builders laugh under their breath, when Buyers try this negotiating tactic, even though they will politely agree with you. Professional representation costs you $0, why would you fend for yourself, in a market you know almost nothing about? Buyers know less than 20% of what they actually need to know, to get a great deal. Having gone through the new home buying process hundreds of times with clients, we know all the pitfalls to avoid, and how to make the process go smoothly. Do not go it alone, get professional representation, it costs you $0. Not doing this is the most costly of the 3 mistakes. But everyone has heard the old saying, you can lead a horse to water. We are in the business of helping our customers solve a problem. Our ability to do that, is the sole reason we have a thriving business. We are here to help you through the entire process, and get a great deal.

4 Big Mistakes Investors make:
  1. INCOME... ContinuedThe rental income does not justify the $/sq. ft. purchase price.
  2. EXPENSES... Continued The monthly expenses are too high, relative to the property type and rental income produced.
  3. CAP RATE... Continued The capitalization rate is too low to justify the investment.
  4. HOA REGS... Continued The home owners association regulations are too restrictive, or do not permit the intended use. Frequently overlooked or glossed over by some sales people, the long run financial consequences are catastrophic if a mismatch occurs.
Avoid Costly $$$ Mistakes: Hire Brent. Costs you $0.